San Diego Event Live Streaming
Live streaming over the internet is a relatively new technology. To most people, the concept of watching a live event, such as sports or the news, dates back long before any of us were born. But the keyword is “internet.” TV and internet are entirely different technologies. A TV crew can bring in their own communications equipment and live stream from any location on the planet. An internet streaming crew is nearly 100% reliant on whatever bandwidth is the venue has available. In some cases, it is possible for an internet crew to bring in a satellite link, or similar, but this is cost-prohibitive for a company simply looking to live stream a town hall to their remote employees.
The Problem with Live Event Streaming Over the Internet
Or more accurately, what ‘was’ the problem with live event streaming over the internet. Bandwidth. It is only in the last few years that the world has had the level of bandwidth available to allow for a seamless streaming experience. We all remember only a few short years ago trying to conduct a business meeting over Skype or other video conferencing software – the experience was barely tolerable. Pauses, full-stops, dropping of audio, pixelated screen… This wasn’t due to bad video equipment, it was due to lack of bandwidth.
What has Changed?
Today, it is common for both the event venue, and the viewer at home, to have the bandwidth required for a great live stream experience. Services like Skype and Zoom now do these things very well. For example, allowing your remote employees to join the weekly managers meeting video internet video call. Or turn on Facebook live streaming to capture Kim Kardashian buying milk at the grocery store. But what about something more sophisticated, like an Apple product launch?
Why you Still Need a Production Company
Just because the bandwidth is there, doesn’t mean the rest is a breeze. Modern live streaming events have multiple camera angles, lighting, speakers pacing around on stage, music to coordinate, video effects and much, much more. Well, turns out the TV industry has been doing this for years, and many veterans of live TV are moving over to live video streaming. They have been doing these types of events for years, and from their point of view there is little difference, from a production point of view, between an event going out on the internet vs television. Hands-down, the people who cut their teeth in the television industry now make the best live internet streaming crews.
If you are looking for a live streaming company for your next corporate event, town hall, or similar, it is critical to find someone with live television experience. Former wedding videographers, promotional video producers and podcasters need not apply. If it is absolutely critical that your live streaming event not only delights the audience, but runs without a glitch – use the same people who have been doing this for years.